The Ad: No more Jennifer Hawkins in Little Bourke Street.
Voted Australia’s most beautiful woman two weeks ago, Jennifer Hawkins is a stunner.
I am saddened then at the news that the massively distracting three-storey billboard of her on the bridge between the Bourke and Lonsdale street Myers stores is being torn down.
To avoid an $1100 fine from Melbourne City Council for breaking planning laws, Myer last night called in a crane to bring down the ad from the bridge between the Bourke and Lonsdale street stores.
The ad had to be down before midnight to avoid the fine.
The department stores did not get council approval to use the bridges for their ads.
Council planning spokeswoman Catherine Ng said the signs blocked views along Little Bourke Street. “These are the kind of signs which scream look at me, look at me, rather than just promoting their goods and services,” she said.
“Retailers do this from time to time, and every time the sign gets bigger. They are destroying the urban environment.”
While I agree that advertising is a scourge on the Urba environment, and that there should be NO advertising at all in Public places, this is one advertisement I would be happy to make an exception for.