Lovable Signs Jennifer Hawkins as Miss Lovable

The hottest bird in the world Jennifer Hawkins is on Melbourne trams and billboards every where in the new “Horny?” promotion. So I went looking at the site, and it is a gold mine for the Hawkins fan.

Aside from a downloadable screensaver, there is a diary, competitions, and, what I found very useful and entertaining is the “Mens Guide to Buying Lingerie” which as gems like:

Use the checklist below to work out what your better half will love most, and then stick to it. Otherwise instead of looking at you and thinking, Goodness, he’s so much more sensitive and perceptive than I thought, I think I’ll shag him, she’s liable to think, Oh good, he wants me to look like an extra from the Rocky Horror Picture Show, where did I put my old boyfriend’s number…? No one wants that.

Lovable Signs Jennifer Hawkins as “Miss Lovable”

Australian intimates label, Lovable, adds another jewel to its crown in announcing former Miss Universe, Jennifer Hawkins as the new face of its iconic brand.

Hawkins, voted one of the world’s most beautiful women, has signed a multi-year contract with Lovable that also includes working in a consultant based role across the development of the Lovable product lines and future brand campaigns.

“Jennifer represents everything that our brand stands for – she’s a down-to-earth, beautiful and ambitious woman with a very cheeky outlook on life. We see Jennifer as a healthy, athletic role model for the Lovable audience, and look forward to having her on the team. Part of her involvement will be to work with our design team on the product development side of the business – Jennifer loves lingerie and is excited to be part of the process, from start to finish.”
Dianne Taylor, Divisional Manager, Lovable

Source: Lovable® Australia – Lingerie and Sleepwear Intimates – Lovable Signs Jennifer Hawkins as Miss Lovable

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